Marketing strategy aplaybook for business success




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Marketing strategy aplaybook for business successMarketing Strategy: A Playbook for Business Success

2-Day Public Session | 3-Day Live Online Session

Marketing Strategy Course Outline

1. The Pre-game Huddle

The new role of marketing

Dismantling the silos

Navigating the marketing landscape

The framework for execution

The C. A.P. model

The opportunity grid

2. "Hail Mary" Marketing

Risk vs. Reckless

Packaging your 7-second sound bite for prospecting

Prospect profiling part 1

Prospect profiling part 2

The new marketing metrics

4. Unlevel the Playing Field

"Own your word"

Becoming a competition of one

Breakthrough marketing milestones