Strategic business management

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Strategic business managementLearn to develop an effective business strategy

This program introduces you to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. Next, you explore the notion of strategy and how it relates to competitive advantage.

You discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, you study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution.

Sharon A. Mertz

Sharon A. Mertz

Sharon Mertz. who teaches the November 2015, and May and October 2016 programs, is an instructor at Harvard Extension School and Southern New Hampshire University, where she teaches strategic management and technology within multinational corporate environments. As a former research director in the software markets research team at Gartner, Inc. she published research directed towards business executives, investors, and product management within the global software market. She is an international business professional with more than 30 years of experience in strategic consulting and management, directed toward the introduction and impact of emerging technologies.

Mertz is a member of the Academy of International Business and the honor societies of Phi Beta Kappa and Phi Kappa Phi. She received her bachelors degree from the University of Massachusetts at Amherst and completed graduate programs in computer science and business management at Worcester State University, George Washington University, and Harvard Extension School. She received a doctorate in international business with an emphasis on business strategy from Southern New Hampshire University. Areas of research interest include technology adoption models and software market growth in emerging economies.