Matthew Miller, Chief Operations Officer
Matt Miller is a co-founder and Chief Operations Officer of Shift Forex. Matt contributes extensive experience in forex management and IT strategy consulting. At Shift, Matt assists clients with enterprise-wide systems implementations; CRM management; systems training; sales optimization; organizational growth efforts from startup, through the value chain, to international expansions.
At Shift, Matt has taken his understanding of large-scale, enterprise processes and applied them to the rapidly growing forex space, allowing Shift to offer scalable solutions to its consulting clients ranging from entrepreneurs to top-tier brokers in the industry.
Prior to founding Shift Forex, Matt was with Ernst Young Advisory performing large-scale CRM implementations, change management projects and strategy design for Fortune 50 clients including Dell, National Grid, Bristol Meyers Squibb, Sony of America and Citizen’s Bank. Prior to EY, Matt worked for Accenture, a leading IT and strategy consulting firm. While at Accenture, Matt served clients on a variety of process improvement projects in data management, IT systems optimization, sourcing and data analytics.
Greg Berman,
Greg Berman is a director at Shift Forex, where he focuses on valuation of FX brokerages along with strategy and preparation for eventual sale. He also provides ad hoc internal consulting as requested by Shift Forex management. His deep analytical and capital raising background combined with a growing knowledge of FX industry trends and transactions position him as a leading advisor to mature FX businesses.
Prior to Shift Forex, Greg worked in private equity and real estate development for nine years, with a focus on large scale project planning and execution, complex valuation modeling, and capital raising. Greg is a graduate of the Wharton School of Business.
Tahsin Haykal,
Tahsin Haykal’s professional background is based on financial services, in marketing, account management and forex services. With over 5 years in Forex industry, his positions shifted from sales, to dealer, to Introductory Broker, and now at Shift Forex where he holds the position of Middle-East market sales.
Before Shift, Tahsin worked for well established Forex companies throughout Europe and United States, bringing hundreds of clients and successful business relationships. Tahsin’s specialty is Forex sales as well as dealing desk risk management solutions. Tahsin is very passionate about currency trading, and his thorough knowledge of Forex industry has helped him build a great business network. Tahsin has also lead one on one Forex trading video conferences, presentations and educational sessions.
Anthony DiSanti, Chief Marketing Officer
Anthony DiSanti is a co-founder and managing partner of Shift Analytics. Anthony provides a deep knowledge of FX markets in digital marketing optimization, custom analytics solutions, and multi-channel marketing strategy.
At Shift, Anthony applies his extensive experience with forex marketing and technology to clients, enabling them to increase return on ad spend, develop more sophisticated lead scoring solutions, integrate new analytics services, and increase conversions at each stage of the marketing-sales cycle. He has managed and optimized global marketing budgets across all digital and offline channels, and he has advised industry participants on marketing and ad operations. As a technology expert, he has advised brokerages on building custom analytics solutions and integrating enterprise systems.
Prior to founding Shift Analytics, Anthony was with FXCM, where he founded the marketing analytics team, constructing models and analytical frameworks for all advertising channels; developed proprietary tracking technologies; and led the cross-functional web optimization team. Prior to that, Anthony worked in FXCM’s business development department and focused on developing new market segments.
Peter Burton, Strategic Marketing and PR
Peter Burton is a consultant at Shift Forex. He has more than 20 years’ experience in strategy, marketing and communications in electronic trading, including high frequency trading, e-commerce, derivatives clearing across the foreign exchange, swaps, futures and equities markets.
At Shift, Peter helps develop and execute marketing and communications strategies for new product launches and other initiatives in the OTC and exchange sectors.
Prior to affiliating with Shift, Peter founded Delta Markets Group, a strategy, marketing and media relations consultancy serving online marketplaces and trading platforms. He led global marketing at Hotspot FX from 2003 until 2009. Before joining Hotspot FX, Peter was Vice President of Market Development at onExchange Inc. where he coordinated the approval of the first hybrid swaps-futures exchange and clearinghouse approved under the Commodity Futures Modernization Act.
Fernando Andrade, Head of Latin America and Spain
Fernando runs sales and business development for forex brokers, fund managers and technology providers within Latin America and Spain. He specializes in designing and implementing business development strategies, encompassing advanced execution and liquidity solutions as well as front-end platforms, technology infrastructure.
Ian McAfee, Chief Executive Officer
Ian McAfee is a co-founder and the Chief Executive Officer of Shift Forex. Ian brings a deep knowledge of FX markets in industry analytics and metrics, marketing strategy, and business development.
At Shift, Ian enables clients to increase market penetration, build global business development strategy, increase conversions at each stage of the marketing-sales cycle, and integrate new products and services. He manages and optimizes large marketing budgets and advises on sales, marketing, and operations. He also established Shifts Start a Broker program, working with many clients to plan, launch, and grow forex and CFD brokerages.
Prior to founding Shift Forex, Ian was with FXCM, where he led numerous large-scale business development initiatives; managed and optimized marketing campaigns; and worked on projects in sales, trading, and market research. In addition, Ian assisted in founding a global forex education operation.
Paul Inkster,
Director, Head of UK
Paul Inkster heads up our London operation. He brings nearly 30 years experience in FX markets, predominantly broking and trading for several major institutions in the UK. His most recent experience was gained as a Director at Barclays in London, where he had senior management responsibility for retail derivatives including margin FX, and some of the banks largest and most important white label partnerships.
Paul brings us deep knowledge and expertise in business development, strategy, product development, marketing and communications across FX, equities, futures and options as well as CFDs & spreadbetting
Having started his career in The City in 1987 at Shearson Lehman Bros. Paul gained extensive experience at a variety of brokerage houses in London including Prudential-Bache, CSFB, Refco, Marex and Man Financial.
Erich Grant,
Erich Grant is a consultant focused on sales and business development for forex brokers and technology providers.
Erich specializes in designing and implementing business development strategies, especially for small and medium-sized firms. Working primarily with MT4 and MT5, his focus is on mobile applications, plug-ins, web platforms, and alternative trading technologies. During his time at Shift, Erich spearheaded business development projects for numerous technology firms, helping them build their customer bases and expand their market presence. He also helped develop Shifts Start A Broker program, working with clients to launch and build new forex brokerages. This experience provided him an extensive background in various regulatory jurisdictions, which he leverages to assist clients in obtaining the necessary government approvals to offer forex brokerage services.