Effective email marketing strategies

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Effective email marketing strategiesAbout the Author

John Arnold johnarnold is the author of three marketing books in the best-selling For Dummies series: Web Marketing All-in-One Desk Reference for Dummies, Mobile Marketing for Dummies, and Email Marketing for Dummies . John is also a columnist, blogger, and ask-the-expert writer for Entrepreneur Magazine, online at entrepreneur/author/804 John has developed marketing training programs for such companies as Coca-Cola, Capital One, Cars, Adidas, and many others. John first gained national attention for his marketing advice in 2006 when he pioneered a small business-training program on behalf of the email marketing service Constant Contact. Through the program, John coached thousands of small business owners on marketing, and his seminars and workshops have become a trusted source for marketing strategies, tactics, and best practices.

John lives and works in Boulder, Colorado and consults for all kinds of large and small businesses.

Product Description

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails from format and design to content and analyzing the effectiveness of email campaigns.

Macintosh Requirements

· OS 10.3.9 or higher

· 1024x768 resolution

· 24-bit video support

· Quicktime 7 or higher

· XP, Vista, Windows 7